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JBTI : Jurnal Bisnis : Teori dan Implementasi
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20857721     EISSN : 26220733     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis: Teori dan Implikasi (JBTI) merupakan jurnal ilmiah berkala (setahun dua kali). Tujuan utama jurnal ini adalah untuk mendiseminasi artikel ilmiah dalam bidang bisnis, yang memiliki fondasi teori dan implemetatif. Berkaitan dengan hal tersebut, artikel yang dipublikasikan harus berkaitan dengan ilmu manajemen bisnis dan akuntansi keuangan terutama yang terkait dengan praktek bisnis.
Arjuna Subject : -
Articles 16 Documents
 1   2 
Search results for , issue "Vol 9, No 2 (2018): Oktober 2018" : 16 Documents clear
Nilai Perusahaan Manufaktur Di Bursa Efek Indonesia Ditinjau Dari Perspektif Kebijakan Deviden Dan Kebijakan Hutang Rohaeni, Nani; Hidayat, Syamsul; Fatimah, Ifat
Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92103

Abstract

This study aims to determine how the influence of dividend policy and debt policy to corporate value. This research was conducted at a manufacturing company listed in Indonesia Stock Exchange (BEI) period 2012-2016. Sampling using Puropsive Sampling. A total of 13 manufacturing companies listed on the BEI to be sampled in this study. Regression analysis used in this study to see the effect of independent variables on the dependent variable either together or individually. The analysis results show that during the period 2012-2016 both dividend policy and debt policy have no significant effect on corporate value 
Faktor–Faktor yang Mempengaruhi Kesediaan Berbelanja di Pasar Tradisional Wilayah Kabupaten Sukoharjo Ningrum, Bambang Nurcahya; Purwanto, Purwanto
Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92108

Abstract

Many traditional markets in the Sukoharjo regency are not used by tenants to sell, because the visitors who want to shop are quiet. This study is to see whether risk factors, social beliefs, perceived benefits, perceived ease of use, perception of reputation, and trust, influence the willingness to shop in traditional markets. Population and research sample are people in Sukoharjo Regency. Data analysis in the study was carried out using AMOS (Analysis of Moment Structures). Research respondents were 150 respondents. This research involves students in data collection and in other implementation processes. Based on the results of the study showed that the benefits, perceived ease of use, perception of perception, risk perception, perception of social trust, perception of reputation, did not have a positive effect on the willingness to shop in traditional markets. Consumer attitudes positively influence the willingness to shop in traditional markets. Perceptions of benefits have a positive effect on perceptions of social trust. Perceptions of social trust have a positive effect on perceptions of reputation. Perception of benefits does not have a positive effect on perceptions of reputation. Perception of reputation does not have a positive effect on perceptions of trust. Perceptions of social trust do not have a positive effect on perceptions of trust. Perceptions of trust have a positive effect on consumer attitudes in traditional markets.
Manajemen Pemasaran Online Makaroni Huhhah Yogyakarta Wahyujatmiko, Suprono; Hadi, Irwan Yon
Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92104

Abstract

Semakin banyaknya pelaku usaha dalam bisnis makaroni, maka persaingan juga semakin ketat. Dibutuhkan manajemen pemasaran, kreativitas dan inovasi guna mendapatkan konsumen lebih banyak lagi. Makaroni Huhhah menggunakan  media sosial instagram untuk melakukakn promosi. Penelitian ini bertujuan untuk mendiskripsikan manajemen pemasaran online melalui instagram, mulai dari perencanaan, pengorganisasian, pelaksanaan dan evaluasi oleh Macaroni Huhhah dalam meningkatkan penjualan pada tahun 2017.Jenis penelitian ini bersifat deskriptif kualitatif  Pengumpulan data menggunakan teknik obervasi dan wawancara mendalam untuk mencari informasi umum yang akurat tentang manajemen pemasaran melalui media online. Teknik  analisis yang digunakan dalam penelitian ini adalah model interaktif models of analysis atau analisis interaktif. Keabsahan data dalam penelitian ini dilakukan dengan teknik triangulasi data. Penelitian dilaksanakan di kantor pusat manajemen Macaroni Huhhah Jogja.Hasil penelitian menunjukkan bahwa manajemen pemasaran Makaroni Huhhah secara online melalui instagram dilakukan  dengan terlebih dulu membuat perencanaan lalu diimplementasikan. Agar mencapai tujuannya, manajemen pemasaran dilakukan dengan tetap melakukan pengawasan dan pengendalian terhadap kegiatan pemasaran. Perencanaan pemasaran meliputi penentuan segmen pasar, pemlihan saluran komunikasi pemasaran, penentuan tujuan pemasaran, penentuan strategi pemasaran yaitu menggunakan instagram, dan menentukan bauran pemasaran. Implementasi meliputi semua aktivitas untuk merealisasikan rencana pemasaran yang sudah disusun. Strategi pemasaran yang dilakukan yaitu dengan memanfaatkan fitur  yang ada di instagram yaitu like, comment, biodata, follower, caption, hashtag, dan give away.  Pengawasan dan pengendalian dilakukan dengan cara melihat like, komentar ataupun direct massage. Jika respon dirasa kurang, maka admin @makaronihuhhahjogja akan mengunggah foto produk dengan caption yang lebih menarik dan menggunakan hashtag yang relevan dan dengan jumlah hashtag  yang lebih banyak.
Budaya Organisasional, Kepuasan Kerja, dan Komitmen Organisasional dalam Meningkatkan Perilaku Inovatif Dahri, Nur Wahyunianti; Aqil, Muhammad
Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92109

Abstract

Human resources is a very important factor as a driver in the face of global current era. The competitiveness of an organization depends on human resources owned. Particularly associated with either organizational commitment and innovative behavior. This research would like to see more activities and responsibilities in developing organizational commitment, organization culture, and job satisfaction to improving employee's innovative behavior. 
Pengaruh Kecerdasan Emosional dan Pemberdayaan Karyawan Terhadap Komitmen Organisasional Melalui Kepuasan Kerja di Dinas Sosial Daerah Istimewa Yogyakarta Arifan, Nur; Dihan, Fereshti Nurdiana
Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92105

Abstract

The research was purposed to find out whether there was any significant of emotional intelligence and employee empowerment to organizational commitment through job satisfaction on Social Service in Special Region of Yogyakarta. The participants of this research are the employees of Social Service in Special Region of Yogyakarta. Quantitative approach was used during data collection which 107 employees had been participated. This study was using SmartPLS 3.0 version to test the hypothesis.The results of this study found that there are significant positive effect of emotional intelligence on organizational commitment, significant positive effect of employee’s empowerment on organizational commitment, significant positive effect of emotional intelligence on job satisfaction, and significant positive effect of organizational commitment on job satisfaction, also there is significant positive effect of job satisfaction on organizational commitment. In addition, this study found the direct influence of emotional intelligence on organizational commitment is greater than indirect influence of emotional intelligence on organizational commitment through job satisfaction, and the direct influence of employee empowerment on organizational commitment is greater than indirect influence of employee empowerment on organizational commitment through job satisfaction. 
Upaya Peningkatan Kepuasan Kerja dan Kinerja Karyawan Perguruan Tinggi Melalui Motivasi Intrinsik dan Ekstrinsik Musoli, Musoli; Palupi, Majang
Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92110

Abstract

This research aims at analyzing the infuence of intrinsic and extrinsic motivation toward work satisfaction and staff performance. The information gained from this research is crucial for the institution as a consideration to apply the increase of staff’ performance. The subject of this research is the permanent educational personnel staffs of universities in Daerah Istimewa Yogyakarta. The technique of sample collecting applies the census method. The method of data collecting using survey method by distributing the questionnaires involves 104 respondents. The data is analyzed using Structural Equation Modeling (SEM) which is run through AMOS 21 program as the analysis tool. The research findings show that intrinsic motivation and extrinsic motivation have positive influence toward the  work satisfaction. Then intrinsic motivation has a positif effect toward the work satisfaction, meanwhile extrinsic motivation does not have influence toward the work satisfaction, and the work satisfaction has a positive influence toward the work performance. Generally, this model is supported in field. 
Pengaruh Kepuasan Transaksi Online dan Kepercayaan Terhadap Sikap Konsumen pada E-Commerce (Studi Kasus Pembelian Produk Lazada.Co.Id Pada Mahasiswa di Kota Yogyakarta) Indratno, Diana Leli; Ramaini, Siti
Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92106

Abstract

This research aims to determine whether online transaction satisfaction and trust influence on consumer attitudes on e-commerce (Case Study of purchasing products Lazada.co.id on students in the city of Yogyakarta). This study used a sample of 100 respondents selected by Non Probability Sampling technique. Using Multiple Linear Regression analysis methodThe results of multiple linear regression test showed that the variable of satisfaction and trustworthiness significantly influence consumer attitudes of e-commerce users Lazada.co.id on students in the city of Yogyakarta. Hypothesis test shows t test (partial) that the satisfaction effect is proved (2,989)>(1,660) with significant level 0,004 which value is less than 0,05, and influence belief is proved (4,283)>(1,660) with significance level 0,000 whose value is below 0.05. Hypothesis test shows that the variable of satisfaction and trust significantly influence consumer attitudes of e-commerce users Lazada.co.id to students in Yogyakarta city is evidenced by the value of (15.298)>(3.090) with a significance level of 0.000 value is below 0.05. Of the two independent variables, the confidence variable which is more dominant variable to consumer attitudes of e-commerce users Lazada.co.id to students in Yogyakarta city is evidenced by the standard β 0.359 ≥ 0.312 with significant value 0.000 ≤ 0.004. 
Peran Organizational Citizenship Behaviour (OCB) Dalam Memediasi Pengaruh Motivasi Intrinsik dan Kepuasan Kerja Terhadap Kinerja Karyawan pada PT.Cinemaxx Branch Lippo Plaza Yogyakarta Maryati, Tri; Fernado, Aulia
Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92107

Abstract

Intrinsic motivation is a drive that is not triggered from the outside but grows and develops from within a person. While Job Satisfaction is a condition where an employee feels satisfied with his job. Both of these things are able to encourage employee behavior to work beyond that set by the company and has nothing to do with the reward system. In this thesis, the author examines the influence of Intrinsic Motivation and Job Satisfaction on Employee Performance mediated by Organization Citizenship Behavior (OCB).Subjects in this study were employees of PT.Cinemaxx branch of Lippo Plaza Yogyakarta. Then the number of samples used are 55 respondents or all employees of the company, this number has been fulfilled from Cohen approach in determining the number of samples that is at least 45 respondents. The analysis technique used in this research is SEM (Structural Equation Modeling) using SmartPLS v.3 software.Based on the results of the analysis, Intrinsic Motivation has a positive and significant impact on Employee Performance and OCB, Job Satisfaction has positive and significant influence to Employee Performance and OCB, OCB has a significant and positive influence on Employee Performance, and OCB has positively and significantly between Intrinsic Motivation on Employee Performance, while OCB has no influence of mediation between Job Satisfaction on Employee Performance.
Budaya Organisasional, Kepuasan Kerja, dan Komitmen Organisasional dalam Meningkatkan Perilaku Inovatif Nur Wahyunianti Dahri; Muhammad Aqil
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92109

Abstract

Human resources is a very important factor as a driver in the face of global current era. The competitiveness of an organization depends on human resources owned. Particularly associated with either organizational commitment and innovative behavior. This research would like to see more activities and responsibilities in developing organizational commitment, organization culture, and job satisfaction to improving employee's innovative behavior. 
Manajemen Pemasaran Online Makaroni Huhhah Yogyakarta Suprono Wahyujatmiko; Irwan Yon Hadi
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 9, No 2 (2018): Oktober 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.92104

Abstract

Semakin banyaknya pelaku usaha dalam bisnis makaroni, maka persaingan juga semakin ketat. Dibutuhkan manajemen pemasaran, kreativitas dan inovasi guna mendapatkan konsumen lebih banyak lagi. Makaroni Huhhah menggunakan  media sosial instagram untuk melakukakn promosi. Penelitian ini bertujuan untuk mendiskripsikan manajemen pemasaran online melalui instagram, mulai dari perencanaan, pengorganisasian, pelaksanaan dan evaluasi oleh Macaroni Huhhah dalam meningkatkan penjualan pada tahun 2017.Jenis penelitian ini bersifat deskriptif kualitatif  Pengumpulan data menggunakan teknik obervasi dan wawancara mendalam untuk mencari informasi umum yang akurat tentang manajemen pemasaran melalui media online. Teknik  analisis yang digunakan dalam penelitian ini adalah model interaktif models of analysis atau analisis interaktif. Keabsahan data dalam penelitian ini dilakukan dengan teknik triangulasi data. Penelitian dilaksanakan di kantor pusat manajemen Macaroni Huhhah Jogja.Hasil penelitian menunjukkan bahwa manajemen pemasaran Makaroni Huhhah secara online melalui instagram dilakukan  dengan terlebih dulu membuat perencanaan lalu diimplementasikan. Agar mencapai tujuannya, manajemen pemasaran dilakukan dengan tetap melakukan pengawasan dan pengendalian terhadap kegiatan pemasaran. Perencanaan pemasaran meliputi penentuan segmen pasar, pemlihan saluran komunikasi pemasaran, penentuan tujuan pemasaran, penentuan strategi pemasaran yaitu menggunakan instagram, dan menentukan bauran pemasaran. Implementasi meliputi semua aktivitas untuk merealisasikan rencana pemasaran yang sudah disusun. Strategi pemasaran yang dilakukan yaitu dengan memanfaatkan fitur  yang ada di instagram yaitu like, comment, biodata, follower, caption, hashtag, dan give away.  Pengawasan dan pengendalian dilakukan dengan cara melihat like, komentar ataupun direct massage. Jika respon dirasa kurang, maka admin @makaronihuhhahjogja akan mengunggah foto produk dengan caption yang lebih menarik dan menggunakan hashtag yang relevan dan dengan jumlah hashtag  yang lebih banyak.

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